Smart Reorder Reminders

Customers ran out before they reordered

Supplements don’t have a natural reorder trigger. Customers often start with motivation, follow a routine, and only realize the jar is almost empty when they’re down to the last servings. That creates gaps in usage, lowers results, and leads to inconsistent customer experience and lower lifetime value.

Subscriptions weren’t the solution—many customers cancelled after one or two deliveries because it felt too inflexible. The real issue was timing.

A helpful "service moment" at the exact moment of need

Mijnbrace wanted a way to stimulate repeat purchases without pushing customers into subscriptions. The goal was to create a message that feels like support: “We’ve got you, want to top up before you run out?”

Automated reorder reminders with one-click purchase flow

Hidden Harvest designed and implemented a smart reminder flow that reaches customers when they’re most likely to need a refill. This fits the Hidden Harvest approach: we uncovered a hidden operational and revenue leak (customers running out quietly) and turned it into a simple, scalable automation.

More predictable repeat behaviour, less support pressure

Customers reordered on time more often, usage became more consistent, and the support team received fewer refill-related questions. The brand gained a cleaner, more predictable repeat-purchase pattern without discount-heavy tactics.