E-commerce / FashionFattorino InnamoratoFattorino Innamorato

AI-Powered Email Automation

Fattorino Innamorato is a premium lifestyle / streetwear label with a fast-growing online community and frequent peaks around drops. Hidden Harvest built an AI-powered email automation agent to handle customer support faster, more consistently, and fully in the brand’s tone of voice—supported by a dedicated control dashboard.

24/7

Response capability

Minutes

Avg. reply time

100%

On-brand consistency

AI-Powered Email Automation

The Challenge

A high-volume inbox that slowed down sales and support

Every day the team received a mix of emails: sizing and stock checks, exchanges/returns, shipping timelines, drop questions, and collaboration requests. Replies were manual, sometimes inconsistent with the latest policies and product info, and response times spiked during busy periods.

The Vision

Instant answers, brand-consistent communication, and team control

Fattorino wanted faster customer service automation without losing the personal feel of the brand. The goal was clear: 24/7 response capability, always on-brand, always aligned with current policies—while keeping humans in charge for exceptions.

The Solution

An autonomous AI email agent + a management dashboard

Hidden Harvest implemented an AI customer support email agent that: understands context (order number, product, size, policies), pulls up-to-date information from approved sources, writes short, helpful, consistent replies in the brand’s tone of voice, and escalates complex cases to the team with a clean summary and suggested response.

To make the system manageable long-term, we built a dashboard where the client can: manage tone-of-voice rules, update knowledge sources and policies, and configure escalation logic.

The Result

Faster replies, lower team pressure, and consistent brand voice

The inbox stopped being a bottleneck especially during drops. Routine questions were handled instantly and consistently, while the team focused on edge cases and community-first interactions.

  • Response time down: from hours to minutes
  • Team load down: fewer repetitive tickets, more focus on exceptions
  • Brand consistency and focus up: on-brand replies with current policy + product info
Fattorino Innamorato

Customers get fast, clear answers in our tone of voice while our team finally has space to focus on the requests that actually need a human.

Fattorino Innamorato

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