AI-Powered Email Automation
Fattorino Innamorato is a premium lifestyle / streetwear label with a fast-growing online community and frequent peaks around drops. Hidden Harvest built an AI-powered email automation agent to handle customer support faster, more consistently, and fully in the brand’s tone of voice—supported by a dedicated control dashboard.
24/7
Response capability
Minutes
Avg. reply time
100%
On-brand consistency

The Challenge
The Challenge
A high-volume inbox that slowed down sales and support
Every day the team received a mix of emails: sizing and stock checks, exchanges/returns, shipping timelines, drop questions, and collaboration requests. Replies were manual, sometimes inconsistent with the latest policies and product info, and response times spiked during busy periods.
The Vision
The Vision
Instant answers, brand-consistent communication, and team control
Fattorino wanted faster customer service automation without losing the personal feel of the brand. The goal was clear: 24/7 response capability, always on-brand, always aligned with current policies—while keeping humans in charge for exceptions.
The Solution
The Solution
An autonomous AI email agent + a management dashboard
Hidden Harvest implemented an AI customer support email agent that: understands context (order number, product, size, policies), pulls up-to-date information from approved sources, writes short, helpful, consistent replies in the brand’s tone of voice, and escalates complex cases to the team with a clean summary and suggested response.
To make the system manageable long-term, we built a dashboard where the client can: manage tone-of-voice rules, update knowledge sources and policies, and configure escalation logic.
The Result
The Result
Faster replies, lower team pressure, and consistent brand voice
The inbox stopped being a bottleneck especially during drops. Routine questions were handled instantly and consistently, while the team focused on edge cases and community-first interactions.
- ✓Response time down: from hours to minutes
- ✓Team load down: fewer repetitive tickets, more focus on exceptions
- ✓Brand consistency and focus up: on-brand replies with current policy + product info

Customers get fast, clear answers in our tone of voice while our team finally has space to focus on the requests that actually need a human.
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