Cases / Blauw Research
Blauw Research
Blauw Research does market research for big brands, with qualitative research, communities and surveys. Together with Blauw we are building a product for their clients: a portal where those clients can question their earlier research again with AI.
The question
How do you make years of research useful again, so a new question doesn't start from zero?
01 · The situation
Transcripts, community exports and SPSS data from earlier research sat apart from each other. What had been researched before was hard to find again as a result.
02 · What we are building
The portal makes every kind of research searchable together, and every answer shows which study it comes from. You make the report in the same portal too.
It runs in Blauw's own Microsoft environment, with their own accounts, and raw transcripts are stripped of personal data beforehand.
03 · What it will bring
We start with the archive of one Blauw client, with qualitative, community and quantitative research. If it works there, Blauw takes it to that client.
Goals
Earlier research useful again: the whole archive can be questioned at once.
A source for every answer: you always see which study an answer comes from.
Reporting built in: from question to report in the same portal.
Inside their own environment: the portal runs at Blauw itself.
More cases
Together we look at what is waiting in your business, no strings attached.
